‘pie-sharing’ in Complex Collaboration Contexts*

* This research was supported by grants from the International Center for Research on the Management of Technology, Lean Aerospace Initiative, and Center for Innovation in Product Development, at the Massachusetts Institute of Technology. Special thanks to the participating organizations, the many managers, scientists, and engineers who gave their time to share their perspectives on this process and to the students who spent many hours collecting data and readings: Carol Hwang, Dave Godes, Rishi Srivastava, and especially Christina Hsu. The author also acknowledges the constructive comments of three anonymous JMR reviewers, the MIT marketing group, and Nader Tavassoli. Thanks also to John Hauser for comments on earlier versions of the manuscript.